BRAND STANDARDS · 2026

The Source 1 Solutions Brand Guide.

This guide keeps every expression of the Source 1 Solutions brand consistent, from the logo and color system to typography and imagery.

S1S Brand Guide V1.01 · Revised October 2026

Source 1 Solutions logo, full color dark version
OUR BRAND

Our Source Code is Humanity.

At Source 1 Solutions, we are committed to safeguarding your digital infrastructure with unmatched expertise and 24/7 support. Our mission-critical managed IT services are tailored for the world’s largest and most demanding organizations, ensuring seamless, reliable operations and robust cybersecurity.

Guided by our ‘All In’ service philosophy, we combine cutting-edge technology with a global team of skilled professionals to deliver personalized, proactive solutions.

Vision

If you keep a city safe, the people in it will thrive. Source 1 contributes to making cities safer through leveraging technology.

Mission

To partner with truly great companies to expand their technical capabilities and extend their geographical reach.

Values

Relationships before deals. Rise by lifting others. Service to community. Clarity for the future.

All In

A wholehearted commitment to excellence and client success: going above and beyond in every aspect of our work, embracing challenges with a proactive and comprehensive approach.

People Before Deals

Relationships and ethical practices come before transactions. The focus is on genuine human connections and trust, rather than just business outcomes.

The Power of One

The power of one is amplified when it becomes one with the power of many. Together, individuals transform into a force greater than the sum of their parts.

LOGO VERSIONS

Logo versions and lockups.

Use the dark version when the background color is light and the light version when the background color is dark. The monochrome version is for dark backgrounds and photography.

Source 1 Solutions logo, full color dark version

Full color · dark version

For white and light backgrounds.

Source 1 Solutions logo, full color light version

Full color · light version

For black and dark backgrounds.

Source 1 Solutions logo, monochrome white

Monochrome · white

For dark backgrounds and photography.

Source 1 Solutions EMEA regional logo lockup

Regional lockup · EMEA

The logo paired with the EMEA region name.

Source 1 Solutions Europe regional logo lockup

Regional lockup · Europe

The logo paired with the Europe region name.

Source 1 Solutions and Youcall-it.com partnership logo lockup

YouCall-It lockup

Source 1 Solutions with YouCall-It, a Source 1 Solutions company.

CLEAR SPACE AND SIZE

Clear space and minimum size.

Keep an area equal to half the height of the logo free of other graphic elements on every side. To work out the clear space, take the height of the logo and divide it in half.

Never reproduce the logo narrower than 24 mm in print or 70 pixels on screen.

Source 1 Solutions logo clear space diagram, half the logo height on every side
LOGO USAGE

Correct and incorrect usage.

The logo works on white, black, dark backgrounds and photography. It never changes shape, color or proportion.

Correct usage

Full color on white, full color on black, full color on dark backgrounds and monochrome on dark backgrounds.

Source 1 Solutions full color logo on a white background
Source 1 Solutions full color logo on a black background
Source 1 Solutions full color logo on a dark photo background
Source 1 Solutions monochrome white logo on a dark background

Incorrect usage

Never change the proportions of the symbol and the name, slant the logo, recolor it, or place it on busy or low contrast backgrounds.

Incorrect use: Source 1 Solutions logo with altered proportions
Incorrect use: Source 1 Solutions logo slanted
Incorrect use: Source 1 Solutions logo recolored red
Incorrect use: Source 1 Solutions logo on a busy, low contrast background
TYPOGRAPHY

Roboto, Rubik and Arial.

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Source 1 Solutions communications. Roboto is the primary typeface, Rubik the secondary and Arial the tertiary.

Primary

Roboto

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Thin · Thin Italic · Light · Light Italic · Regular · Italic · Medium · Medium Italic · Bold · Bold Italic · Black

Free from Google Fonts.

Secondary

Rubik

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Light · Light Italic · Regular · Italic · Medium · Medium Italic · Bold · Bold Italic · Black · Black Italic

Free from Google Fonts.

Tertiary

Arial

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Regular · Italic · Bold · Bold Italic

System font on Windows and macOS.

COLOR

Two official colors. Red and black.

The S1S branding has two official colors, red and black, and they have become a recognizable identifier for the company. Use them as the dominant color palette for all internal and external visual presentations. Black and white are the secondary colors.

Primary

S1S Black

HEX #252223
RGB 37 / 34 / 35
CMYK 68 / 65 / 62 / 73

Primary

S1S Red

HEX #B1252D
RGB 177 / 37 / 45
CMYK 21 / 98 / 90 / 13

Secondary

Black

HEX #000000
RGB 0 / 0 / 0

Secondary

White

HEX #FFFFFF
RGB 255 / 255 / 255

ACCESSIBLE COLOR

Accessible color pairings.

Contrast ratios for the brand colors, measured against WCAG 2.1. Text needs 4.5 : 1 for AA and 7 : 1 for AAA.

White on S1S Black is 15.8 : 1 (AAA). White on S1S Red and S1S Red on white are both 6.6 : 1 (AA). S1S Red on S1S Black is 2.4 : 1, so never use it for text.

Brand color contrast pairings with WCAG ratios
CORPORATE IMAGES

Images that transfer our values.

Corporate images transfer the values of Source 1 Solutions to our customers and potential customers.

Color images are Source 1 Solutions images that are high contrast, sharp, modern and businesslike, with red somewhere in the photo.

Examples of Source 1 Solutions color corporate images
Example of a Source 1 Solutions black and white corporate image
BLACK AND WHITE IMAGES

Black and white, high contrast.

Black and white images use black and white colors only, with high contrast.

ICONOGRAPHY

A custom icon set.

An icon is a pictogram on a screen or print layout that helps the reader move through content more easily. Use the Source 1 Solutions custom icon set for brochures, commercials, advertisements and marketing needs.

Source 1 Solutions custom icon set
DOWNLOADS

Master artwork and files.

Always reproduce the logo from this artwork. Do not redraw, retype or rebuild any part of it.

Brand Guide 2026

The complete 51 page standards document.

Logo package

CMYK EPS masters for the full color versions, plus SVG and transparent PNG for every version.

PowerPoint template

The 2026 16:9 presentation template, with title, section, content, comparison and chart layouts.

Full color · dark version

For white and light backgrounds.

Full color · light version

For black and dark backgrounds.

Monochrome · white

For dark backgrounds and photography.